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making personas easier
February 21, 2018

Making Persona Creation Easier: How to Find Insights That Help Connect With Your Personas

I’ve been thinking about persona creation a lot lately, and why so many marketers find it challenging. One...

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personas
February 14, 2018February 14, 2018

The Persona Problem: Why Marketers Keep Creating Content Without Doing Persona Research First, and Why These Efforts Fail to Make an Impact

I’m back from Owners Summit in beautiful Charleston, and processing everything I learned. As always, some of the...

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