I’ve been thinking about persona creation a lot lately, and why so many marketers find it challenging. One...
The Persona Problem: Why Marketers Keep Creating Content Without Doing Persona Research First, and Why These Efforts Fail to Make an Impact
I’m back from Owners Summit in beautiful Charleston, and processing everything I learned. As always, some of the...
How To Incorporate Video Into Your Content Strategy
As content marketing becomes more of an integrated effort, it takes more than one form of outreach to...
How To Use a Question Based Outline to Write Better Blogs
When I work on creative writing projects, I try not to outline too much before I dive in....
An Introduction to Early Stage Content
What is Early Stage Content? Early stage content is just a fancy word for an educational piece that...
September 2016 Content Starters
September 2016 Content Starters Here are some easy content starters you can use this month to create some...
Content is King…Only It’s Not.
I keep hearing about how content is king. The funny this is I mostly hear it from people...
When is Outsourcing Your Content Writing a Good Idea?
Outsourcing content, whether to a team of writers that you manage or to a service that manages the...
Link Juice and Other Words I Hate
I’m just as guilty as anyone else of using marketing buzzwords. It’s become something I’m almost unaware of,...