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making personas easier
February 21, 2018

Making Persona Creation Easier: How to Find Insights That Help Connect With Your Personas

I’ve been thinking about persona creation a lot lately, and why so many marketers find it challenging. One...

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personas
February 14, 2018February 14, 2018

The Persona Problem: Why Marketers Keep Creating Content Without Doing Persona Research First, and Why These Efforts Fail to Make an Impact

I’m back from Owners Summit in beautiful Charleston, and processing everything I learned. As always, some of the...

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July 28, 2017July 28, 2017

How To Incorporate Video Into Your Content Strategy

As content marketing becomes more of an integrated effort, it takes more than one form of outreach to...

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July 27, 2017July 28, 2017

How To Use a Question Based Outline to Write Better Blogs

When I work on creative writing projects, I try not to outline too much before I dive in....

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Early Stage Content
July 11, 2017July 28, 2017

An Introduction to Early Stage Content

What is Early Stage Content? Early stage content is just a fancy word for an educational piece that...

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September 12, 2016September 12, 2016

September 2016 Content Starters

September 2016 Content Starters Here are some easy content starters you can use this month to create some...

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September 7, 2016July 25, 2017

Content is King…Only It’s Not.

I keep hearing about how content is king. The funny this is I mostly hear it from people...

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May 31, 2016July 25, 2017

When is Outsourcing Your Content Writing a Good Idea?

Outsourcing content, whether to a team of writers that you manage or to a service that manages the...

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May 29, 2016May 31, 2016

Link Juice and Other Words I Hate

I’m just as guilty as anyone else of using marketing buzzwords. It’s become something I’m almost unaware of,...

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